WE’VE REACHED 100 BLOG POSTS!!
When we started the Drizzl’d blog, the aim was simple: to tell stories that mattered. Not just about dessert, but about the people, the moments, and the lessons behind everything we do. Today marks a huge milestone. We’ve officially published our 100th blog post.
To all our customers, readers and supporters — thank you from the bottom of our hearts!
To every reader who’s been part of the journey, thank you.
Over the past couple of years, we’ve written about everything from late-night cravings to franchising decisions. Some of you discovered us while searching for the best desserts in Melbourne, others were deep in research about food business ownership or hospitality franchise opportunities. Whatever path brought you here, we’re grateful you stayed.
Across these 100 posts, we’ve explored what it really takes to run a dessert business. We shared the behind-the-scenes moments of launching Drizzl’d, and what it's like stepping back from daily operations without stepping away from the vision. We’ve talked about building team culture, and even celebrated a rare win in hospitality which was maintaining 20 months of 100% staff retention!
There were the real-talk pieces too. The lessons we wish we knew before entering the food industry. The truth about profit margins in hospitality. The emotional weight that comes with leadership. We wrote about the chaos of unexpected peak nights, supplier delays, and those unforgettable “we need to fix this now” moments that come with running any customer-facing business.
And yes, we’ve had fun. Our Sweet Drizzl’d Confessions series brought out the juiciest stories from our late-night crowd because nothing pairs better with a hot doughnut ball than a little drama.
Alongside the storytelling, we’ve built content that quietly does the heavy lifting. We’ve made sure that when someone searches for desserts near Moonee Ponds or late-night milkshakes in Essendon, they’ll likely find us. And for the person typing “how to buy a franchise in Melbourne,” we’re there too with content built from experience, not just theory.
This blog has become more than a place for announcements. It’s become a reflection of our brand values. It’s where we talk about what’s working, what we’re proud of, and what we’re still figuring out. We write for the curious dessert-lover and the future franchise partner alike. And that balance has helped us grow a community that feels informed, connected, and seen.
So, here’s to the first 100. To the posts that made you hungry, made you think, or made you consider what’s possible in the world of food and business.
We’re just getting started.
Whether you're here for the stories, the advice, or simply deciding what to order after 10pm, we’re glad you're here. We’ll keep writing. You keep showing up.
And yeah, you deserve it.
