WHY LOCATIONS MATTER

In hospitality, success is often tied to one critical factor: location. You can have the best products, an amazing team, and a strong brand, but if you set up in the wrong spot, the journey is much tougher than it needs to be. At Drizzl’d, we know that finding the right location is one of the biggest decisions any franchisee will make, which is why we don’t leave it to chance.

Long before Drizzl’d was born, I’ve spent more than a decade in the property investment industry and even completed a university degree in property. That background gave me a unique perspective on how to assess areas, read demographic data, and understand how people use and move through spaces. Property isn’t just about buildings, it’s about people. Where they live, where they shop, where they spend their evenings. This experience became a natural advantage when it came time to decide where Drizzl’d should begin.

When choosing a location, it’s never just about rental prices or foot traffic alone. It’s about a combination of factors: population growth, competition, disposable income levels, nearby businesses, and even the psychology of how people spend their leisure time. For example, our store in Moonee Ponds wasn’t chosen by luck. It was the result of careful research into not just the current landscape, but the future trajectory of the area. We asked ourselves, who lives here? Who visits? And most importantly, what are they craving late at night?

This is the same process we bring to our franchise partners. When someone decides to invest in a Drizzl’d franchise, they’re not left to figure out the location puzzle alone. We work alongside them, using both property expertise and hospitality data, to identify areas that align with our brand and our target market. That means balancing accessibility with affordability, visibility with lifestyle fit.

It’s worth remembering that not every suburb is the same. Some areas are perfect for quick daytime trade, while others thrive with late-night activity. Drizzl’d was designed to appeal to those who want a treat after work, after dinner, or after a night out. That means our locations need to reflect those patterns. We aren’t just looking for a busy street, we’re looking for the right kind of busy.

By blending my property background with our proven Drizzl’d systems, we’ve created a model where location decisions are backed by data and experience, not guesswork. This gives our franchise partners peace of mind, knowing they’re starting in a spot that has been chosen collaboratively with care and precision.

At the end of the day, location won’t guarantee success on its own, but the wrong location can make success nearly impossible. That’s why at Drizzl’d, we put as much energy into site selection as we do into perfecting our churros and doughnut balls. It’s all part of building a business that’s not only sweet, but sustainable.

If you’re exploring a Drizzl’d franchise, know that you won’t be walking the path alone. From your very first site visit, we’ll be there, making sure the foundation is strong because the sweetest opportunities start with the right place.

Lets collaborate! Enquire about our 2026 intake now!